As part of a portfolio project, I created a fictious Puerto Rican restaurant in Tampa, Florida. I designed the logo identity and then created a brochure to market the restaurant. I wanted to infuse the Puerto Rican culture with the fresh and urban flavors that influenced the owners. Using bright photography and hand-drawn illustrations, the brochure reflects the laid back and colorful envornment of Bayamon.

I was asked to design a poster for the first concert in the Alcazar at the Lightner Museum in St. Augustine, Florida. The show featured the Jeff Coffin Mu'tet and Futureman, and all proceeds went to the St. Johns Cultural Council. Jeff Coffin is a Grammy Award winning member of Bela Fleck and the Flecktones and is well known for his habit of playing two saxaphones at once. I wanted to feature this ability as well as the joining together of the city of St. Augustine to produce a single note in helping the Cultural Council promote the arts.

In my senior year at Flager, I created a 32-page magazine from scratch, including the master grid, table of contents, features, and departments. "Smart" magazine was aimed at the 20-35 demographic who wanted to improve their lives, whether through design, music, organization, or general tips and features.

I created a number of logos that were carried out in ad campaigns, package design, and other media. Chef Robert's is a gourmet brand that features grilling sauces and seasonings. Aerosource is a wind turbine company that needed a fresh, open look for their green technology. Progetto is a modern Italian furniture company whose focus is on creating pieces that are comfortable and well-designed. Polka Dot Toy Shop specializes in vintage and handmade toys for kids of all ages.

Progetto's furniture is beautiful, but it's also comfortable: something that many modern pieces lack. I came up with taglines to reflect the message that comfort and beauty can work together instead of being mutually exclusive. Photographs showcasing Progetto's gorgeous pieces were paired with copy that emphasizes its comfort.

Buy Nothing Day (started by Adbusters) is the day after Thanksgiving--the busiest shopping day of the year. It was created as a way to protest the over-consumption that has become so prevelant. It's a simple premise: take one day to stop consuming so that you can start bigger change. This ad campaign was created for a younger demographic, emphasizing the impact that over-consumption has on the environment, as well as directing readers to the website, where they can find more action steps.

As Digital Media Designer at Burdette Ketchum, I redesigned the look and feel of The Jacksonville Humane Society's website. The Jacksonville Humane Society wanted a site that would reflect the friendly, helpful feel of their new branding, also done by Burdette Ketchum. The new site was designed with the goal of making it easier for users to find information about anything from pet tips to donating, adopting to volunteering. Photography of pets from the Humane Society was used to help the true cause of the Jacksonville Humane Society shine through.

Justine is a wedding planner in the Jacksonville area. She wanted a website that would showcase her services without the typical clichés that can be associated with weddings. I used soft colors and ornamentation to give the site a romantic feel, and kept the photography bright. Justine felt the site reflected her upbeat personality while showing that she's an organized professional.